How Voice Assistants Help Spread Your Message
Struggling to get your recycling communications campaign noticed? You’re not alone. In a world of ever-decreasing attention spans, it can be difficult to break through the noise and get people to care about your message – no matter how important it is. But there’s one platform you might not have considered that could help you reach your municipal recycling goals: voice assistants.
Yes, voice assistants like Amazon Alexa and Google Home are becoming more and more popular, with millions of people now using them on a daily basis. And voice search will only become more popular in the years to come, especially among younger generations.
But how exactly can voice assistants help you with your recycling communications campaign?
Here are some big ways.
Reach more people
Voice search capabilities can help you reach demographics that you might otherwise struggle to reach. For example, the elderly or differently-abled populations. In addition, voice search is accessible for temporary and permanent disabilities. This provides instantaneous answers that can be broadcast to multiple information seekers.
Get your message across in a clear and concise way
When you’re trying to communicate complex information like recycling regulations, it’s important to be able to do so clearly and concisely. Voice assistants can help you do just that.
By providing simple, straightforward answers to questions about recycling, voice assistants can help make the recycling process easier to understand for everyone involved. Plus, since voice assistants are always available, people can get answers to their recycling questions anytime, anywhere.
Voice assistants offer an eco-friendly way of providing information
Another significant benefit of voice assistants is that they offer an eco-friendly way of providing information. Unlike traditional methods like printing pamphlets or emails, voice assistants don’t use paper or electronic waste.
What’s more, voice assistants can provide recycling information in multiple languages. This can help you reach even more people with your message.
They can be placed in heavily-trafficked areas
Finally, voice assistants can be placed in heavily-trafficked areas, like public parks or community centers. This way, you can make sure as many people hear your recycling message as possible.
The Right Voice Assistant Technology In The Right Place
Some corners of the waste industry are still lagging in the adoption of technology. But the past couple of years have also seen rapid changes. Now, people expect to find the information they search for without extensive digging.
(Read why the fastest route to reduced emissions is technology in this post)
Unfortunately, for most, waste and recycling is not at the top of their mind. Further, there’s a limited window of opportunity to get that information into their hands when they need it.
There is often only one right answer for the proper disposal of any material and to avoid contamination. That means consistently getting it right at source is crucial for recycling programs to remain viable. In the hyper-localized markets for recovered materials where neighboring governments may have completely different sets of rules? This is even more true.
Luckily, products like ReCollect’s voice assistant make getting it right easier to do.
What Does This Mean For Waste and Recycling Managers?
Whether it’s a matter of producing a stream of recyclables ready for market or aligning residents with state guidelines, bans, and legislation, spreading the right message about recycling has never mattered more.
In the solid waste industry, we’ve already seen a rapid growth in the adoption of communications technology for municipalities and waste haulers – as well as the people they serve. Every week, millions of people have easier access through search technology to better and more accurate information about critical services — and in a way that’s more efficient for the organizations providing that content than ever previously possible.
Trends indicate millennials and subsequent generations will expect automated and self-service through newer platforms like voice search that are already commonplace outside of government and the waste industry.
(Check out this post next to learn more about helping students recycle)
Search giants intentionally subsidize voice assistants and the devices on which they’re accessed. This makes it easier to shop or interact in novel ways with their environment. In that sense, they may be the most democratic communications platform yet of new technology. But they can also make it easier to do other tasks—including recycling!
ReCollect’s Voice Assistant
When you want to communicate important information and updates to people easily using emerging technologies (and not only web and mobile), ReCollect’s voice assistant add-on tool is here for you.
The voice assistant tool will help you:
- Reduce call volume: Communicate updates and essential information without overloading your call center or other resources
- Eliminate language barriers: The voice assistant can communicate with residents in multiple languages, which is perfect for a multilingual community
- Reach those who are differently-abled or don’t have access to a computer: Voice assistants are an accessible technology that can help you reach demographics you might otherwise struggle to reach.
- Lower contamination: By providing accurate and up-to-date information about what can and cannot be recycled, voice assistants can significantly reduce contamination in your recycling stream.
- Keep up with the competition: By implementing this increasingly popular technology, you can keep up with the competition and show that your municipality is cutting edge.
The voice assistant is just one way that we’re using technology to help make it easier for municipalities and waste haulers to manage their programs. We’re always looking for ways to use technology to make it easier for you to do your job — so stay tuned for more exciting updates!
If you’re looking for an easy way to communicate with your community about waste and recycling, voice assistant technology may be your solution. Check out our Voice Assistant page to learn more about how our voice assistant add-on tool can help you optimize your program for voice search and reach your audience in a new way.
Want to talk to a waste & recycling pro today? Let’s Talk!