by Routeware Marketing | Aug 27, 2016 | Recycling Communications
When developing a communications plan, an important way to evaluate success is to to count “impressions.” Simply put, an impression is any time a communications tool, such as a newspaper or radio ad, makes an impression on a person. Most newspapers,...
by Routeware Marketing | Aug 10, 2016 | Recycling Communications
Formerly the domain of the legal, insurance, and restaurant sectors, municipalities are starting to use billboards as part of their communications efforts. The reasons are simple: well-placed billboards generate a lot of repeat “impressions,” and can in...
by Routeware Marketing | Jul 27, 2016 | Recycling Communications
In communication and outreach practices, there’s a simple change model called KAB — knowledge, attitude, behaviour. The principal behind this model is pretty straightforward: when someone has knowledge about a topic or issue, they then develop an attitude...
by Routeware Marketing | Jul 18, 2016 | Recycling Communications
Nothing conjures up images of in-home interactions than the family refrigerator covered in notes, artwork, and magnets. Letter magnets, poetry magnets, insurance broker magnets… recycling magnets. In theory, magnets that promote recycling make a lot of...
by Routeware Marketing | Jul 5, 2016 | Recycling Communications
You’ve seen or heard of them: hashtags. In social media, a hashtag is a word or phrase that starts with a # (pound or hashtag symbol). This marks the word or phrase as a keyword or topic. (A hashtag phrase can’t have spaces in it). If lots of people use...
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