If you’re administratively involved in a recycling program you’ve likely come across the terms “China Ban” or “National Sword” at some point over the past year. The program is a Chinese government effort taking aim at imported recyclables. It imposes restrictions on...
At ReCollect, we spend a lot of time researching how best to communicate with residents about collection schedules. Ryan, one of our waste communication specialists, is a fan of Community-Based Social Marketing (CBSM), and has done a lot of research into it. In...
At a public hackathon five years ago, Kevin and I created an app called VanTrash. My mom liked it so much, that she suggested I build a company around it. Since ReCollect is now five years old, I should probably send her a card (she already has a lifetime supply of...
When developing a communications plan, an important way to evaluate success is to to count “impressions.” Simply put, an impression is any time a communications tool, such as a newspaper or radio ad, makes an impression on a person. Most newspapers,...
Formerly the domain of the legal, insurance, and restaurant sectors, municipalities are starting to use billboards as part of their communications efforts. The reasons are simple: well-placed billboards generate a lot of repeat “impressions,” and can in...
In communication and outreach practices, there’s a simple change model called KAB — knowledge, attitude, behaviour. The principal behind this model is pretty straightforward: when someone has knowledge about a topic or issue, they then develop an attitude...
