by Routeware Marketing | Jun 20, 2016 | Recycling Communications
Many municipalities are using social media to reach their residents. And it’s no wonder: in 2016, 78% of Americans have a social network profile. Social media is where people can be reached. Municipal social media programs tend to fall into three...
by Routeware Marketing | Jun 7, 2016 | Recycling Communications
We’ve all seen them — those square, black and white, pixelated images that appear in print advertising and posters. These are quick response (QR) codes. If a person scans them using a QR “reader” or “scanner” on their...
by Routeware Marketing | May 31, 2016 | Recycling Communications
Tony the Tiger. Mickey Mouse. Phillie Phanatic. Not only do these famous mascots help sell products, but they also help grow brand awareness, and create feelings of goodwill. As RARE points out in their guide to communications: “A costume of a mascot can be an...
by Routeware Marketing | May 24, 2016 | Recycling Communications
One of the interesting things about working at ReCollect, is that you get to learn about waste collection programs across North America. You start to recognize similarities between programs, similarities that are often based on regional geography. In Atlantic Canada,...
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